Are you still struggling to get traffic to your blog even though you’ve done everything right? The problem could lay in your headlines… Having catchy blog post titles can make or break your traffic to your blog.
Do you know that 8 out of 10 people will read your blog post title, but only 2 of those 8 will continue to read the rest? That means a BAD blog post title can lose 60% of potential traffic! (Source: QuickSprout)
Are you guilty of spending all the time and effort producing an amazing piece of content, and at the last minute just slapping a title on it before you hit that publish button?
I totally was! Even though I knew the importance of having a catchy blog post title, I just didn’t know what IS or IS NOT a good one. So I was shooting in the dark and hoping for the best. Over time, while I hit a couple of jackpots, I missed a ton.
If that sounds like you, I have good news for you!
Writing irresistibly catchy blog post titles doesn’t have to be hard.
Today I am going to share with you 10 Easy tips and formulas that you can use, so you can too, write irresistibly catchy blog post titles that will get the most clicks.
To make your life easy, I have created a FREE template for you at the end, so you can use it to create your next catchy blog post title.
Disclosure: Some of the links in the article contains affiliate links, which means that if you make a purchase through one of the links, I will receive a small commission at no extra cost to you. This helps support the blog and allows me to continue to make free content. I will only recommend products that I use and love. Thank you for your support!
#1 Include your key phrases in your blog post titles
Hopefully, this is just a reminder…
By now, you probably know the importance of SEO (Search Engine Optimization) to help with your google ranking. Including your key phrases in your blog post titles will massively help your blog ranking high in the search engine.
No idea how to write an SEO friendly blog post? Here are 13 Ultimate SEO Tips for Your Blog to Increase Website Traffic for FREE.
The best tool that I recommend for key phrase research is Jaaxy.
Try it here for free:
#2 The “LIST” Formula for catchy blog post titles
Who doesn’t love a list?
Because it tells readers EXACTLY what they will be getting. To make it more irresistible, a good catchy blog post title not only should start with a number, but it also needs to include a superlative and the keyword phrase.
According to an experiment Conductor did on overall headline preferences, blog post titles that start with a number are the most preferred type of all headline titles.
The List formula looks something like this:
Not all numbers work equally well here. In fact, a study from Content Marketing Institute analyzed over 150,000 of most successful blog post titles shows that odd numbers have 20% more clicks than the even numbers.
Superlative (Positive & Negative):
Superlative is a strong adjective that’s used at the beginning of the title for extra emphasis, which can boost your clicks.
POSITIVE superlatives make strong emotional titles, whereas NEGATIVE superlatives draw fear and doubt like nobody’s business.
Here are some highly clickable positive and negative superlatives:
Deliver a promise with your keyword phrase:
The aim here is to be ultra-specific because the readers are often searching for something specific. If you can provide them with the very solution and make it clear on the blog post title, the audience will want to click it.
#3: The “HOW TO” formula
How many times have you searched on Google by typing in “How to…”?
The “How to” formula works as a great catchy blog post title because people like us go online to search for how to do things, how to make things, how to get to places etc…
However, the secret to separating your “How to” titles from others’, is to be VERY specific with “a desired outcome” with a tangible “Promise”.
Here’s the formula:
To put the formula in action, here are some examples:
#4: Use YOU / YOUR to grab attention
Use You/ Your where appropriate to address the reader in the blog post title to make it catchy for attention.
The statistic is showing by Buffer (Right) that You/Your is the 2nd most popular words/phrases while the List post being the most popular.
“How to” also made the 4th popular on the list.
So if you can insert You or Your in the “List” formula and “How to” formula where appropriate, this can give your click rate an even bigger boost.
Examples with “List + You” formula:
- 21 Great Social Media Marketing Tips You Need to Know to Get the Most Follows
- 11 Little Known Tips To Use Pinterest Keyword Tool to Explode Your Blog Traffic
- 50 Smart Ways to Segment Your Email List Like a Pro
“How to” also ranked high on the popular list.
Here are examples with “How to + You/Your” formula:
- How to Optimise Your Site for a Successful Holiday eCommerce Season
- How to Write Your Next Perfect Catchy Blog Post Title In 2 Minutes
- How To Move Up And Not Get Stuck In Your Boss’s Shadow
#5 The SCARCITY formula to play on fear
This is an old trick that has been well-used by insurance companies. The truth is, it works! We’ve been scared into buying insurance policies for years.
Using negative superlatives can be even more attention-grabbing than positive superlatives.
Take my own post for an example, I tested 2 titles for the same piece of content on Pinterest.
The title with “13 Best Tailwind Tips To Explode Your Traffic” did not get nearly as many clicks as “13 Fatal Tailwind Mistakes That are Killing Your Traffic“.
Here are more catchy blog post titles with the scarcity formula:
- 11 Worst Things that will Destroy Your Business
- 7 Reasons that I didn’t Click Your Post
- Are You Still Wasting Money On These Popular Trends?
#6: The most clickable 3-word phrase
In 2017 survey by BuzzSumo, out of 100 million headlines, the 3-word phrases that gained the most Facebook engagements was…
While this was a surprising one as this phrase doesn’t start or end a blog post title, it uniquely links between the content to an impact or outcome. And when it calls “YOU” out, not only its attention-grabbing, but it also gives an emotional effect.
Here are some irresistibly catchy blog post titles that contain these 3-word phrases:
- 24 Pictures That Will Make You Feel Better About The World
- 6 Harsh Truths That Will Make You a Better Person
- “Who Wore It Better?” Pics That Will Make You Laugh Out Loud
- 13 Travel Tips That Will Make You Feel Smart
Other high ranking 3-word phrases are:
- This is why…
- This is how…
- This is the…
- The reason is…
- __ talking about it
- ___ are freaking out
- Can we guess___
#8: Optimise the length for the catchy post titles
The same study on Facebook by BuzzSumo shows that 12 -18 words (80-95 characters) in the headline get the highest number of engagements on average. By going shorter or longer than that, the engagements decline.
While this is true for Facebook, Google search results only display the first 63 characters of your blog post titles.
For Pinterest, I found short titles with big fonts display much better, therefore, getting more clicks than long-winded titles.
So what is the optimal length for your catchy post titles?
The take away here is, there is no one size fits all length. Depends on where the majority of your audience hang out, you want to tailor your blog post title length for that platform.
TIP: Why not try a few different title variations with different social platforms for the same piece of content?
#9 Use Sentence Case for your catchy post titles
Sentence case for the blog post title is where the important words are capitalised.
- Sentence Case => How to Write Irresistibly Catchy Blog Post Titles that Will Get the Most Clicks
- Capitals => HOW TO WRITE IRRESISTIBLY CATCHY BLOG POST TITLES THAT WILL GET THE MOST CLICKS
- Lowercase => How to write irresistibly catchy blog post titles that will get the most clicks
An undeniable 64% of readers prefer sentenced case according to another Conductor’s study.
#10 FREE Template for catchy post title ideas:
Phew, that feels like we covered quite a bit, but I really think these are some golden nuggets to help you create your next kick-ass catchy blog post title.
To help you implement all these tips and formulas, I have created a FREE Catchy Blog Post Title Template, so you can print off and reference it when you are writing your next post.
Subscribe & Get your FREE Template here:
Catchy Blog Post Title
Troubleshoot other reasons that you are not getting traffic:
SEO related resources & tips for boosting blog traffic:
- Keyword Research for a Blog: A Step by Step Guide for Beginners
- 13 Ultimate SEO Tips to Increase Your Website Traffic for FREE
- The Best Keyword Search Tool for SEO
Kick start your new blog traffic with Pinterest strategies: