The best way to increase website traffic for FREE in Google, is to master your SEO skills. An SEO friendly blog post will get ranked on top of Google, therefore, it stands a much higher chance for someone to click through.
So how to write an SEO friendly blog post?
Today I am going to share with you the best way to increase website traffic – 13 ultimate SEO tips, so you can skyrocket the google ranking for your next post.
I will also be answering frequently asked questions such as:
- What is SEO?
- What is keyphrase?
- How to use keyphrase in the blog posts?
- How many words should a blog post be for SEO?
… and if you make it to the end, I have a free checklist for you so you can use it for your next post.
Without further ado, let’s get started…
First thing first, what is SEO?
SEO stands for Search Engine Optimize.
In the online world, we often reference it as a practice to increase traffic organically via search engines, such as Google, Bing, Yahoo etc.
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13 SEO Tips – the best way to increase website traffic for FREE
SEO Tip #1: Keyphrase research
SEO tip #1 for the best way to increase website traffic, is to do research on keyphrase.
What is keyphrase?
Keyphrase is what people type in Google when they search for something. Keyphrase is very specific to what people are looking for, and is usually made up of 3-5 keywords. To get a bit more technical, in the blogging world, these are often called long-tail keywords.
For example, if you are searching for restaurants that are children friendly in London. Rather than typing in “restaurant” (keyword) in Google, instead, you would type in something like “children friendly restaurants in London” (Keyphrase or Long-tail keywords).
Before writing your next blog, spending the time to find a high traffic and low competition keyphrase is the most critical step on how to write an SEO friendly blog post.
Your goal is to write a blog that centers around the specific keyphrase so it can be ranked high on search engines such as Google. The higher your post ranks, the higher the chance of organic traffic.
There are so many keyword searching tools on the market with a wide price range. The one that I use is called Jaaxy.
I like it for 3 simple reasons:
- Reasonably priced
- Beginner-friendly with a free trial
- Effective on finding unique keyphrase.
Find your keywords with Jaaxy here…
SEO Tip #2: Avoid previously used keyphrase
This is one tip that I wish I knew when I started blogging….
I used to think that if I write 5 blog posts targeting the same keyphrase, that must be good for Google ranking of my site right?
Exactly the opposite, because you are basically competing with yourself and confusing Google.
When search engines try to rank your 2 posts that are optimized for the same keyphrase from the same domain, it gets confused. As a result, it might give both of the posts a lower ranking and put another persons post at a higher ranking.
Therefore, it is important to only use keyphrase once.
SEO Tip #3: the best way to increase website traffic for FREE – The optimum blog length
How many words should a blog post be for SEO?
As a minimum, a blog post needs to be at least 300 words to be ranked well in search engines.
However, according the 2019 Annual Blogging Survey from Orbit Media, 55% of bloggers who wrote more than 2000 words on a typical post, reported “Strong results”, comparing with those who wrote less than 500 words, only 22% reported “Strong results”.
Writing a long quality post (<1000 words) will help your SEO ranking greatly. The search engines sees it covers the topic more thoroughly by address from different aspects, therefore provides more value to the readers.
SEO tip #3, for the best way to increase website traffic, is to target the blog between 1000-2000 words if you are starting out. Once you get a hang of it, then push yourself beyond 2000 words.
SEO Tip #4: the best way to increase website traffic for FREE – Include keyphrase in the title / Headline
The title / headline is one of the first things that the search engine looks for to determine what your post is all about. It is the front door to your store.
In fact, according to Orbitmedia’s 5 year of blogging statistics, data and trends, “an average blogger writes four headlines before selecting one”.
If the title is so important, you want to make sure you place the chosen keyphrase in it, ideally at the beginning of the title, so it is loud and clear on what your store is all about.
SEO Tip #5: the best way to increase website traffic for FREE – Place keyphrase in introduction & closing
The 5th SEO tip, for the best way to increase website traffic, is to include the keyphrase in both introduction paragraph and at the end of closing paragraph.
You’ve created a catchy title, and readers clicked through it. The introduction paragraph is the next immediate chance for you to impress them by telling them why they should keep reading.
This is also how search engines determine the quality of your post.
By placing the chosen keyphrase in your introduction and providing an explanation on what your post is all about, including what problem you can help to solve, will help your SEO ranking.
It’s even better, if you can have the keyphrase in the first sentence of your introduction.
It is also important to place the chosen keyphrase near the end of your post, usually in the “Conclusion” or “Final thought” section. Especially for a long blog post, this will help to remind readers of the main message of your post.
SEO Tip #6: Place keyphrase in subheading
Firstly, to make a blog post (especially a longer one) easy to read, it is important to divide the post into many sections. Each section should have a subheading. The subheadings will outline the topic of your entire post.
It’s important to use font sizes above Heading 3 (H3) for subheadings. Not only it helps the readability but also Google only recognizes any H2 and H3 subheadings in your post.
SEO tip #6, for the best way to increase website traffic, is to place keyphrase in the subheadings when appropriate.
The rule of thumb here is to place keyphrase 30-75% of all subheadings in one post. For example if you have 10 subheadings in your post, try to aim for 3 to 7 subheadings that contain the keyphrase.
SEO Tip #7: Keyphrase in image alt. attributes
Have you heard “a picture is worth a thousand words”?
Having images in your blog helps to provide visual aspects of your message. Placing keyphrase in the image alt. text will help to improve your chance of ranking in the image search.
Here’s how to edit the alt. text for your blog images.
When you upload an image in WordPress, it will ask you to enter the “Alternative Text” as below. Include keyphrase here.
Aim for 30-70% of images that contain keyphrase. Say if you have 5 images for a specific blog, place keyphrase in 1 to 4 of them.
SEO Tip #8, for the best way to increase website traffic – Keyphrase density
This is how many times you have used the chosen keyphrase in your blog.
For example, if you are trying to rank for the keyphrase “write SEO friendly blogs”, the below variations will all count as an appearance:
- “How to write the best SEO friendly blogs”
- “Writing a SEO friendly blog”
As long as all words appear to be in one sentence, it counts as an appearance.
So is it the best to use keyphrase as often as possible in your blog? – Of course not.
Using keyphrase too many times, is called keyphrase stuffing. This will impact the readability of your post therefore, it will hurt your SEO ranking.
The sweet spot for SEO ranking is 0.5-3% density. Say if your blog has 1000 words, you only need to the keyphrase to appear 1-3 times throughout your blog.
SEO Tip #9: Place keyphrase in meta description
SEO tip #9, for the best way to increase website traffic, is to place keyphrase in the meta description of your blog post.
Meta description is a short text that appears below the blog post title in search engine (see picture below)
Search engines often use meta description as your snippet in the search results page, although sometimes it picks a piece of text from your blog if it thinks is more suitable for the specific search intent.
Placing keyphrase in meta description is important, because it will help visitors to determine whether they will click your post to read more. The blogs that get a lot of clicks (aka click-through rate) get ranked higher by the search engine.
SEO Tip #10, for the best way to increase website traffic – place keyphrase in the slug
The post slug is part of the URL that takes people to the specific blog post. An SEO friendly slug is one that contains the chosen keyphrase, catchy, but not too long.
Here’s where you can edit the post slug:
Under the each of your Edit Post page, scroll down, you will find something similar to below.
SEO Tip #11: Outbound links
SEO tip #11, for the best way to increase website traffic, is to make sure that you share a minimum of 1 external link in your article as appropriate. This is a link that directs the reader from your website to another website.
Ideally if you can link to high authority sites, this will not only help to increase the relevance, but also boost the value of your post.
According to an experiment conducted by WebFX on how outbound links effect SEO ranking, the blog posts that shared relevant, outgoing links to authority websites ranked higher in search engines than the ones that didn’t.
SEO Tip #12: Internal links
It’s a good practice to link your past posts in your new post. This not only gives the reader more information about your other related topics, but also keeps them on your site longer. This will all help with the SEO ranking.
SEO Tip #13: Use Yoast SEO plugin in WordPress
This last SEO tip, for the best way to increase website traffic, is a powerful FREE tool for the WP users – Yoast SEO.
This is the best FREE tool I came across to help me with SEO optimization.
It checks your blog post against a high SEO standard and its readability, and gives you a list of things that you need to further work on.
Once you get a green light on your SEO and readability from Yoast, you can hit that publish button with confidence.
It does have a premium version which offers much more powerful features, however, if you are new to SEO, I would start with the Free version before considering upgrading to a paid version.
Final thoughts on the best way to increase website traffic…
You worked hard on writing every piece of your blog post. Making sure each post is optimized for search engine is one of the best ways to increase website traffic for FREE.
Implementing these 13 actionable SEO tips, can help you skyrocket the organic traffic for your next blog post.
Be sure to download your FREE SEO checklist here:
Master SEO is not as hard as you think…
Download this highly effective SEO checklist for FREE so you can up your Google ranking one post at a time.