Not getting any traffic even when you are using Tailwind? You might be guilty of some fatal Tailwind mistakes that are stopping traffic to your website.
Hey friends, did you hop on that Tailwind bandwagon after hearing all the hype about how it can help you increase reach on Pinterest and get traffic to your site?
I got some good news for you…
You are on the right track!
Tailwind is a GOD SENT tool to help you to maximise your Pinterest traffic while minimising the effort.
But if you are not getting the reach that you hoped for, you could be making some fatal Tailwind mistakes without even realising it…
I made SOOO many mistakes on Tailwind since I started using it. I even got myself into the Pinterest Jail (Traumatising…). But hey, that’s how we learn right?
Since I learned my lessons the hard way, I want to share what I learned, so you can fast track your Tailwind progress.
So here are, 13 Tailwind mistakes that are possibly stopping you getting traffic, and what you need to do instead.
Disclosure: I am compensated to create this post. Some of the links in the article contains affiliate links, which means that if you make a purchase through one of the links, I will receive a small commission at no extra cost to you. This helps support the blog and allows me to continue to make free content. I will only recommend products that I use and love. Thank you for your support!
#1 Tailwind mistake: Not using “Smart Schedule”
Wondering when is the best time of the day to schedule your pins? Wonder no more, because Tailwind has already figured it all out for you with it’s Smart Schedule feature.
Based on your niche and audience, Tailwind recommends the best time slots to publish pins so you can get the most engagement. Are you taking advantage of them?
Fill out all the time slots in green as they are the optimal time slot for you to post.
#2 Tailwind mistake: Pinning one at a time (instead of using Tailwind Browser Extension)
I made this mistake for a loooooog time…. I was pinning on Pinterest, using the little Tailwind symbol on the pin to “save for later” – This takes WAY TOO LONG!
Instead, do yourself a favor – download the Tailwind browser extension and use it the RIGHT WAY.
Here’s a much more efficient way to batch pinning …
(I am showing you how it works on Google Chrome. It works similarly on Firefox and Safari.)
Once you type what you are searching for on Pinterest, all related pins will show up.
Click the Tailwind Browser Extension button on your top tool bar, then you can just click all the pins that you want to save!
#3 Tailwind mistake: Not using board lists
I am cringing as I am writing this… it brought all the memories back on how long it took me to select boards one by one for every pin – Only if I’d known this simple trick!
A board list is a sequence of many individual boards. Once you created a board list, you can just select the name of a board list under the pin, then the sequence of boards will appear. This is A MAJOR time saver!
#4 Tailwind mistake: Scheduling the same pin in multiple boards back to back
Another Tailwind mistake that I was TOTALLY guilty of making… In fact, I think that might have been the main contributor that got me in Pinterest Jail…
While it’s ok to pin the same pin to multiple boards (as long as it’s relevant), avoid scheduling them back to back. Putting yourself in your followers’s shoes for a second, and think about their experience. When you schedule a pin to multiple boards back to back, they will get the SAME PIN multiple times within a short period of time, which appears very spammy.
To avoid this mistake, make sure you click the “Shuffle Queue” button after you scheduled all your pins. It will mix all your scheduled pins up.
#5 Tailwind mistake: Not using interval schedule
If you want to be REALLY precise about how you sequence each pin to different boards, you need the “Interval schedule” in your tool kit.
When you select a list of boards that you want a pin to publish to, you can use the “Interval” feature to space out the time when it goes to each board.
#6 Tailwind mistake: Scheduling content only on desktop
Are you glued to your desk top scheduling your pins? You are missing out!
Introducing the Tailwind Mobile App, that allows you to create, edit and schedule content on the go!
It’s available both on iOS and Android. Here are the download instructions:
TIPs: The 2 features that I found most useful with the mobile apps are:
- When I have a list of draft pins, using the “Drafts” feature, I can easily assign them to different boards on the app.
- I also like to use the “Calendar” feature to manage my scheduled pins. I review my scheduled pins, and make minor tweeks on the order if needed.
The “Discover” feature is still cluncky. When I use it to search for pins, it seems to surface more old pins than fresh pins… but it is helpful if my queue is about to run dry and in need of a few pins just to get through the day,
#7 Tailwind mistake: Running your queue empty
Pinterest rewards on consistency, so keep your pipeline full.
An efficient way is to batch schedule 1 or 2 weeks at a time, then use the Tailwind mobile app to check if you are getting towards the end of it. You can always add a few to the queue using the “Discover” feature on the mobile app just to last you to the time you can schedule the next batch.
#8 Tailwind mistake: Pinning to countless Pinterest group boards and hoping for the best
Are you pinning to countless Pinterest group boards, and just hoping one of your pins would go viral?
While that may have worked in the past, many top online content creators and bloggers have moved onto the new Pinterest strategy – Quality over Quantity by using Tailwind analytics.
By checking out the “Board Insight”, filtered by Group boards and sorting by Virality, it will show you which group boards are working for you, and the ones that are not, eliminate them!
#9 Tailwind mistake: Saving your Tailwind Community membership
Update: As of Nov. 2020, Tailwind officially changed from Tailwind Tribes to Tailwind Communities.
Are you saving your Tailwind Community membership for no good reason?
If you are on a Tailwind Plus Plan, you can join a maximum of 5 communities. 10 if you are on the Communities Pro. Max out the number of communities you can join, my friend. The communities that you don’t join, are the opportunities that you lose to get traffic.
For each community you join, give 2-3 weeks to see how it performs using the analytics tool. If it’s not working for you, you can always leave, and find another one.
#10 Tailwind mistake: Ignoring community rules
Just like Pinterest group boards have rules, there are rules for each Tailwind community. One community may have a very different set of rules than another, so make sure you follow them.
Unlike Pinterest group boards, Tailwind generates data to help the community host re-enforce the rules. If you don’t follow them, you are likely to be kicked out.
OTHER RELATED POSTS:
#11 Tailwind mistake: Pushing the same pins to all the communities
This is another VERY common Tailwind mistake – pushing the SAME pin to all your communities. (Yep, I did that too!)
Unless you are on the Communities Unlimited plan, you only have a certain amount of pins that you can publish to your communities per month. The same pin pushed to 5 communities, will count as 5 pins. So spend them wisely.
There is a good chance that the same members are in multiple communities with you. So when you push the same pin to all your communities, it means that they will see that multiple times. This reduces the chance for your pin to be shared.
Alternatively, for the same piece of content, make 3 different looking pins. For every pin, publish to no more than 3 communities.
#12 Tailwind mistake: Forget to share your communities’ pins
We all know sharing is caring. While you are getting the benefit of getting your pins shared by your communities, don’t forget to share theirs too.
Most of the communities define a specific sharing ratio – go above and beyond. The community is a great place find high quality content that is relevant to your niche, so take advantage of that.
Plus, when you share a lot of communities’ pins, you get rewarded as “top re-sharer of the week”. This helps you to be noticed in your community, and people will reward you by sharing yours too.
#13 Tailwind mistake: Not signing up for the affiliate program
This is a costly Tailwind mistake.
Do you know Tailwind has an affiliate program through ShareASale? You can start earning $0.50 per free trial member you refer and 15% of any referrals that upgrade to the pro version.
So start earning through an affiliate program, while you are getting back on track using Tailwind to grow your Pinterest reach and explode your blog traffic.
Well, here you have it. Hope you had a couple of “ah ha” moments reading through the post.
Over to you…
Want to learn how to use Pinterest and Tailwind the RIGHT WAY and make money in 24hrs?
Check out Elise’s eCourse Paid by Pinterest (below). It helped me to triple my Pinterest engagement and blog traffic. I hope it will help you too.