If you are a new blogger, building an email marketing list is probably at the bottom of your priority list.
Let me guess… you probably think that you are not established enough, or you don’t have enough traffic…
STOP RIGHT THERE, my friend.
Why you need to start building an email marketing list, even when you are new?
The email list is such an incredibly powerful marketing tool to turn readers to customers. It can even surpass any effort you make on social media platforms.
“Building your email list right from the start” is an important lesson many successful bloggers learned over the years.
How do you start? – by offering opt in freebies in exchange for emails.
Today, I want to share with you 7 opt in Freebie ideas to start growing your email marketing list, even if you only have a handful of blog posts.
Disclosure: Some of the links in the article contains affiliate links, which means that if you make a purchase through one of the links, I will receive a small commission at no extra cost to you. This helps support the blog and allows me to continue to make free content. I will only recommend products that I use and love. Thank you for your support!
What is an OPT IN FREEBIE for building your email marketing list?
An opt in is also called a lead magnet.
An opt in freebie is an incentive that you offer to readers in exchange for their email addresses.
This can take place in many forms, such as cheat sheet, eBook, video and etc.
However, for the purpose of this post, we will be focusing on opt in ideas that are BEGINNER friendly, so you can start building your email marketing list TODAY.
What to consider when brain storming opt in freebie ideas to build an email marketing list?
There are 4 key elements to consider when it comes to brain storming opt in freebie ideas.
- Offering value: Wow your audience by offering value, to a point that they can’t believe it’s free.
- Hit a quick win: understand who your targeted customers are, and provide a solution to their pain points.
- Be specific: For better conversion, try to focus on 1 topic (or 1 solution) ONLY.
- It fits your business strategy: Stay within your niche. This is a teaser to make your audience want more on the subject or service from you.
9 Easy Opt In Ideas (+ Examples) for New Bloggers to build your email marketing list:
#1. Cheat sheet
This is one of the most popular amongst new bloggers.
It provides a guideline or a process for the audience to follow, which takes away the “Thinking” or “Memorisation” part – QUICK WIN!
This is a great content upgrade for those complicated long topic posts. While you are thorough on the blog, the audience can walk away with a brief compact summary that they can refer back to in the future.
I can’t talk about email marketing list building, without mentioning the list building queen Amy Porterfield. I have been a regular listener of her podcast – Online Marketing Made Easy.
Here’s a cheat sheet example from someone who is at the top of the game – 20 Smart Strategies to Rapidly Grow your Email List:
Who doesn’t like a good check list? It is a simpler version of a cheat sheet. So if you are a newbie, start with a checklist. It is the easiest opt in idea to build your email marketing list.
I love the sense of accomplishment when I check off things on a list – QUICK WIN!
Statistics show that checklists convert the best out of all opt in lead magnets.
If you have any instructional “how-to” post, a checklist is a great way of simplifying all the steps into a list of. By the end of the list, your audience should have achieved a goal or an objective.
Even better, make sure the check list is printer friendly, so your subscribers can print it out and check it off as the complete the tasks.
This is one of my popular freebies to compliment my blog post: 13 SEO tips for your Blog – The Best Way to Increase Blog Traffic for Free.
You can download your FREE SEO checklist here:
Master SEO is not as hard as you think…
Download this highly effective SEO checklist for FREE so you can up your Google ranking one post at a time.
Template is the type of an opt in that provides a frame work or outline, so readers can just fill in the blanks. This not only helps to save time, but also helps those subscribers who just want to focus on the content and leave the artistic element to someone else.
If you are in a design niche, or simply enjoys creating graphics, Pinterest template, stock photos, or even opt-in templates are some ideas to consider.
Here’s an example from applecartlane.com – Make your first beautiful pin in under 5 min.!
Printable serves the purpose of “done for you” with a good design to make your subscribers life easier.
If you are an organising freak like me, you probably came across online meal plans? I paid for mine from Esty because I love the beautiful design and layout.
Other printable examples are planning sheets, calendar, cleaning charts etc.
For my blog content planning, I use the free one from StrayCurls.com
#5. Guide (visual, audio and video)
A guide is your way of showing how to do something. This can be either in visual PDF, audio or video.
This can be more time consuming than a cheat sheet or a check list. However, if done right, this can offer a massive amount of value to your audience, who can be potentially converted to your future customers.
Here is an example of another online marketing mogul Marie Forleo offering an hour free audio training to teach audience how to get anything they want.
I know this is a very specific opt in idea…but for those of you who are food or Health and wellness bloggers, this is an effective one in growing your email marketing list.
You might also be thinking – there’s tons of free recipes out there, why would anybody subscribe to get free recipes?
Well, you can add value to by curating a list of recipes to help people to achieve a specific goal.
Here’s an example from Foodie Crush, by offering 5 quick and healthy No-Sweat Simple Meals in exchange for an email address.
Worksheet/Workbook usually guides people to figure things out. While it can be used alone, it often makes a great companion to a video, a blog post or even an audible book.
Not only this offers a tons of value but also has actionable element to it.
So be sure to make it printer friendly, or editable by downloading on the computer.
Here I share with you one that I personally used from Mel Robins’s Take Control of Your Life workbook to help you figure out how to silence fear and win the mental game.
So here you have 7 EASY yet HIGHLY EFFECTIVE opt in freebie ideas to build your email marketing list. Let’s take a look at some tools that can help you to create the opt in freebies.
TOOLS to make opt in freebies for email marketing lists:
As for an autoresponder to automate sending the freebies and future communications to your subscribers, my ultimate choice is GetResponse.
I have gone through a painful journey trying many free and paid autoresponder services, before I landed with GetResponse. Here’s my in-depth review on GetResponse.
Over to you:
Now you have some opt-in freebie ideas, and tools to help create them.
Let’s build your email marketing list…
Step 1: Take a look at the blog posts you already have, brain storm what additional value you can add for your audience to take away for FREE that still fits within your niche.
Step 2: pick one of the ideas from the list above that is right for you, your audience and overall business. Sketch out what the freebie would look like.
Step 3: Use Canva or your choice of graphic tool to create it.
Step 4: Integrate to your blog pose..