You are currently viewing How to flip a blog for profit? An Interview with Chelsea Clarke on The Blog Flipping Course

How to flip a blog for profit? An Interview with Chelsea Clarke on The Blog Flipping Course

Want to learn how to flip a blog for profit? 

It’s probably no-news to you that blogging is a great way to earn passive income, but did you know you can buy, develop and sell blogs to make a profit (just like flipping houses)? 

Recently I had the opportunity to interview the blog flipping extraordinaire – Chelsea Clarke, who sold million of dollars in websites.

We are going to get the lowdown on how to flip a blog for profit, and how YOU can do it too!

This post may contain affiliate links, meaning if you make a purchase, I may earn a small commission, at no cost to you. Please read the disclosure for more information.

A little bit about Chelsea Clarke…

Chelsea Clarke

Chelsea Clarke is a Content Monetization Strategist, investor, and Business Intermediary.

She went from being a waitress earning $11 an hour to the founder and CEO of a 7 figure company.

She now helps investors acquire profitable niche online businesses at her brokerage, while providing an avenue for digital creators to have gainful exits from those businesses.

Chelsea teaches marketing and growth-hacking strategies at HerPaperRoute, and is on a mission to help creative entrepreneurs make more paper in business.

What exactly is blog flipping?

Hey, Chloe thanks for having me! 

Blog flipping is when you buy a website, fix it up and sell it for much more than you paid for it.

It’s just like house flipping where you buy a house that needs work. You renovate it, make it look and function better, and then you sell it for profit.

Only with blog flipping, you don’t need a mortgage or a team of contractors to be successful. Instead, you can do it yourself on any budget you want. 

How did you get started flipping blogs? 

Before I started my own company, I worked in corporate marketing for many years, building websites, running promotions, and blogging for big brands. 

Many years ago, I was working at a business brokerage, and was inspired by the brokers there. Although I wasn’t too interested in selling brick-and-mortar businesses as they did, I saw an opportunity in selling blogs and online businesses. 

I sold a few of my own websites and shared the journey on “how to flip a blog” on my blog –

Pretty soon I started to become known as the go-to woman when it comes to how to flip a blog online! People kept asking me how to buy a blog and how to sell a blog for profit. 

So I trained to become a business broker, and then applied the principles to brokering websites for online business owners, and opened the marketplace

While at the same time, continuing to build and sell my own websites. I have now compiled my experience and education into The Blog Flipping course (more on this later), so that other creators can learn how to successfully buy, develop and sell a blog too. 

How much can you make by flipping a blog? 

There is no cap to how much you can make flipping blogs. The more your website earns means the more you can sell it for. 

If you are starting with a small budget, you can get started by buying smaller sites. Ones that aren’t as established, that are available for cheap, sometimes under $2000.

Put some work into it, get it generating traffic and income and then sell it for up to 36x its monthly profit. Plus, you are earning income while you are working on it – so oftentimes you’ll get your ROI before you even sell the site. 

Let’s say you bought a blog that was earning $50/mo for $2000. You then spent a year growing the site, and brought the monthly income up to $200 per month. After a year you sell it for $7,200. 

  • Purchase the site: $2000
  • Income earned while you are working on it: $2,400 ($200×12)
  • Sold for: $7,200
  • Profit: $7,600 = $7,200 – $2000 + $2,400 

If you have more of a startup budget to work with you can buy a more established website, and then the returns can be higher.

Another nice thing about buying profitable websites is that they are earning money already, so you get instant ROI when you take over ownership. 

In the past year, I’ve sold over a million dollars in sites, and I earn 6 figures/year from blogging income in general. But there is no rule for how much you will make – it depends on how much time you want to spend working on a site, what types of revenue streams, and traffic sources you focus on! 

Can anyone learn how to flip a blog and make profit from it? 


If you have an interest in blogging already and have some experience running a blog then you are already 50% of the way there. 

Many of the things you are doing now to grow your blog are the same things you would need to do to make it attractive to buyers so that you can sell it. 

The other 50% can be learned by anyone, and it’s all taught in the Blog Flipping Mastermind course. 

So tell us more about the Blog Flipping (masterclass) course, what does it cover? 

How to flip a blog? Chelsea Clarke the blog flipping masterclass

>>> Get $50 off using my special code CHLOE50 at the check out <<<

This program is a self-paced online course covering everything you need to successfully buy and sell a blog for profit and everything in between. 

The course divides into 3 phases: 

  1. The first phase, showing you how to either start a blog from scratch, or how to find and buy a website, know what to look for, and know-how to perform due diligence before you invest. 
  2. Then we dive into the growth phase of developing a site, covering the content side (writing, brand voice, monetization, product creation, and more) and the traffic side (SEO, Pinterest, social media marketing, attracting readers and customers…) 
  3. The third phase of the program focuses on preparing your site to sell. Covering what buyers look for, how much they will pay and for what, setting up your listing, managing the sale, how to actually transfer your website to the new owner smoothly, and much much more. 

Who is the Blog Flipping course best suited for?

The Blog Flipping Mastermind course is for anyone who is curious about selling websites for profit. It’s great if you already have blogging experience – but it’s not required! 

Blog flipping isn’t a get-rich-quick scheme – it requires effort on your part. But it can become a source of passive income once you have put the foundations and systems in place (which is taught in the course). 

So anyone who understands that, and has the desire to put the work in will be a great fit for the program.  

How does the course ensure it suits students at different levels in their blogging journey? 

The stand-alone course is built for both established content creators as well as total newbies. The way the program is laid out is we start at the basics and then the training gets more and more advanced as you go. 

So even if you are brand new, knowing nothing about blogging, you’re taken care of. Or